NEVER PINCH THE CROWN (TOP) OF YOUR HAT!! You will crack or break the straw or soil the felt if you pinch the crown hard. Always handle any hat by the brim.
Never store your hat right side up on a flat surface. This could cause the brim to flatten. Store upside down on a clean surface or in a box.
To remove surface dirt from a straw hat, wipe with a clean damp cloth. For a felt hat, use a soft hat brush starting at the left side of the hat and brush counter-clockwise toward the back. Repeat.
Because heat and perspiration will shrink the sweatband, avoid exposure to stoves, radiators, lamps and car windows.
If your fur felt hat gets wet, turn down the leather sweatband and stand the hat on the sweatband to dry. Avoid resting the hat on its brim while wet.
To keep sweatband dry of perspiration and hairdressings, occasionally turn down the sweatband to dry when not being worn.